At Tribe, we’re less about us, and all about you

Tribe was founded with a singular focus on helping local and grassroots fitness go digital.

We recognized that Zoom or Vimeo workouts cannot compete with the user experience of Peloton and other next-generation home fitness solutions.

We believe that the future of digital fitness is rooted in local and social communities to maintain engagement and accountability.

Our mission is to empower every coach and studio to create compelling, interactive workouts for their members and fans.

Meet the Team

Our team spans the US, INDIA and the Philippines.  We have decades of experience in the fitness industry, in enterprise software leadership and in software engineering.  Having walked the path of local fitness in various countries around the world, we’re passionate about helping studios, coaches and their members to reach and exceed their goals.  If you are too, come join us on our journey.


A serial entrepreneur in software and marketplaces, Justin sets vision and strategy for Tribe, as well as working with clients and curating product.


head of operations
Ranessa has helped set up and run elite fitness studios across SE Asia, notably for luxury hotels and multi-location fitness brands.  She leads our operations and studio success team at Tribe.


Head of Engineering
Vinamra has run product and engineering teams in both large companies like PayTM and startups.  He leads our engineering and product team.

Investors and Advisors

KB Partners

"KB Partners is a Chicago-based venture capital firm focused partnering with passionate innovators at the intersection of sports and technology."

Precursor Ventures

"We invest in people over product at the earliest stage of the entrepreneurial journey. Precursor Ventures is a classic seed stage venture capital firm investing in long-term relationships with founders we believe in."

Stacey Seldin

"Stacey Seldin is a well known thought leader and executive at the intersection of boutique fitness and technology.  Stacey was a co-founder and EVP at Flywheel Sports, the Founder and CEO of Mariana Tek, and currently serves on the Board of Directors at Barry's."