Blog

What do Gymshark, Lululemon, SoulCycle, Peloton, and the likes all have in common? Community. When we talk about community, we think of social unity, a sense of belonging, and a safe place to be yourself - almost as if we were talking about religion with commonly shared values. In today’s article I wish to highlight four prominent fitness brands that have leveraged community to their advantage.

In our freshly launched Tribe Flow Series, we have highlighted the faces behind our partners and most prominent advocates. We are keen on understanding what motivates them to keep going every day and how they have built and sustain successful businesses.