Community as a Success Driver in Fitness Brands
What do Gymshark, Lululemon, SoulCycle, Peloton, and the likes all have in common? Community. When we talk about community, we think of social unity, a sense of belonging, and a safe place to be yourself - almost as if we were talking about religion with commonly shared values. In today’s article I wish to highlight four prominent fitness brands that have leveraged community to their advantage.