Going Virtual

In part 1 of this blog series, we made our case for why community in digital fitness is so important, but summarized that it really hasn’t been done that well yet, especially for local and grassroots fitness creators (influencers and traditional boutique brands and studios).

In the world of digital fitness, community is king. Community can provide motivation, accountability, and support, all of which are essential for long-term success. Unfortunately, many digital fitness platforms do a poor job of creating community. Let's explore the importance of community in digital fitness and highlight three companies that are doing it well: Strava, Zwift, and FitOn.

In Part 2, we’re focused on watch parties - who’s using them, how they work and how Tribe’s software can make them even better.

This will be one of our shorter blogs, but it actually took a lot of work to research and gather the data.

YouTube is the center of mass for all things video. There are now over 30 million fitness videos on YouTube - it’s an astonishing number.